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Thursday, November 24, 2011

Small Business Internet Marketing Secret Promoting Instruction Unveiled

By Josh Martin


First your website must feature keywords, but if you sell shoes, you have got to understand that if somebody puts the word shoes into a browser, millions of results will come up. This is where long tail keywords come in, which are in essence phrases that somebody will put into a browser, for instance "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the result. Long-tail keywords are crucial in getting found on the internet and Google gives a keyword tool that you can use for free to find these often-used phrases.

If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how often a selected phrase is employed on a once a month basis. It is a good free tool to start with, but there are more, better keyword finders that may be used, but you've got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it's your decision to choose which long tail keyword phrases to use. It is best to go for somewhere in mid range of search phrases, say three thousand to six thousand / month, any amount of searches larger than which will have too much competition. Your target is to get on page one of Google's search results which is not easy, regardless of what plenty of marketing "gurus" tell you.

Google likes web sites that are continually updated and contain topical content. So get into the habit of writing at least a 500 word article every few days, which is keyword-rich. Use your keywords inside the first few words of your opening paragraph and again in the closing paragraph. Depending on the length of the essay, use the phrase 2 times more. If you're employing advertising thru Google Adwords, this may also help Google to serve more targeted advertising to your internet site.

Then there are backlinks. These are the curse of any website owner. There's no easy way to get around building good important backlinks. Don't consider purchasing back-links from a link farm, Google knows all about them and will pay little attention to them and will even penalise you for them. There are no Wordpress plug ins for building backlinks, only ones that get you backlinks through "do follow" blogs.

Article marketing is a good way to get backlinks as most article directories allow you to have 1 link out to your website, so again, you'll have to be ready to submit useful and relevant articles, either right to an article marketing site, or to many thru a "hub" which will distribute your articles to many sites for you. This does not cost a lot and can be a time-saving way of doing it.

Little internet business marketing involves lots of other techniques we can't cover here but the above points are the most important and most cost-effective for getting started.




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