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Monday, June 9, 2014

Oculus VR & The Knowledge Of An Internet Marketing Company

By Robbie Sutter


Last month, Facebook was able to secure Oculus VR, the company that has been responsible for the underground device known as the Oculus Rift. More specifically, this device is a head-mounted entity that promotes virtual reality and video games brought together. As intriguing as this device is, in design, the news of the acquisition in question garnered something of a mixed response amongst the public. It is a story that, in my opinion, any Internet marketing company can focus on and, hopefully, offer a unique take as well.

There have been a number of concerns that I have seen in regards to the Oculus Rift becoming a project owned by Facebook. One of the many claims that I have seen was that it would become more of a piece of technology geared towards social media, seeing as how that is Facebook's bread and butter of sorts. Those in the video game world typically do not see social media on the same level as video game development, so the latter taking precedence over the former should not be overlooked. With that said, can an Internet marketing firm give its own take?

It is important to keep in mind that the Oculus Rift came about because of Kickstarter. People saw interest in the proposed project and, as a result, donated tremendous amounts of money in order to see to it that said project was finalized. With Facebook taking the reins, though, it is fair to assume that there were many who asked, "What was the point of our efforts?" Even though I can see where many are coming from, in this regard, I do not think that it is founded.

In my mind, firms along the lines of fishbat will be able to see many more positives, instead of negatives, that can come about as a result of this. Keep in mind that Facebook is one of the most financially able companies, which means that those very finances can play into the Oculus Rift's development. Who's to say that it cannot come about at a quicker rate? What this means is that the release of this device will come about and make people happy sooner, which is a point that an Internet marketing company can state.

While it's understandable that people have been apprehensive about Facebook's acquisition of Oculus VR, are these concerns entirely legitimate? Keep in mind that the Oculus Rift itself is an impressive piece of technology; it won't get anywhere unless it has enough financial backing tied to it. The Oculus Rift is, from my experience, one of the most engaging digital experiences seen in quite some time. The purchase of the company by Facebook will, likely, lead to a number of positives seen in the long run.




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